Online seller of handcrafted items

ETSY

"Hint: "This marketplace is a favorite for artists and crafters looking to sell their unique creations." (This hint points to Etsy's niche audience and purpose without directly naming it, making it easier than the original clue while still requiring some familiarity with online platforms.)"

The clue "Online seller of handcrafted items" leads to the answer "ETSY" because Etsy is a well-known e-commerce platform specializing in handmade, vintage, and craft supplies. The clue directly describes Etsy's primary function, making it a straightforward definition-based clue without additional wordplay or puns.