Fashion designer Ralph

LAUREN

His iconic polo player logo became a symbol of preppy American style in the 1970s.

This clue refers to Ralph Lauren, the well-known American fashion designer famous for his Polo Ralph Lauren brand. The answer is simply his last name, "LAUREN," which fits the crossword’s letter count. Since the clue is straightforward, there’s no wordplay—it’s a direct reference to a famous figure in fashion.