Something very attractive

CATNIP

Felines go wild for this fragrant herb found in many pet toys.

"Catnip" is a plant that drives cats wild, making it irresistibly attractive to them—hence the playful answer to "something very attractive." The clue leans on the double meaning: while "catnip" literally lures cats, it humorously suggests anything so appealing it’s like catnip to humans. It’s a common crossword trick to use animal-related words for human traits, and here the plant’s reputation does the heavy lifting.