12 Down

NYT Daily • August 23, 2025

Jingle accompaniment

Answer:

ADSLOGAN

Hint:

Think of the catchy phrase that makes a brand’s radio spot stick in your head.

Explanation:

"Jingle accompaniment" hints at something that pairs with a catchy tune, like a slogan in an advertisement. The answer "ADSLOGAN" combines "ad" (short for advertisement) and "slogan," which is the memorable phrase often sung or spoken alongside a jingle. Think of iconic commercials where the music and tagline go hand in hand.

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