48 Across
NYT Daily • August 24, 2025
If IBM, DANNON & ACER merged and started a bakery, they would sell ___
Answer:
CINNAMONBREAD
Hint:
Think of a spiced loaf where the first letters of each brand spell out the treat’s name.
Explanation:
This clue plays on the first letters of each company name—IBM, Dannon, and Acer—which spell out "I," "D," and "A." When you say them aloud as letters, they sound like "I-D-A," which mimics the pronunciation of "idea." The bakery twist comes from combining "idea" with "bread," but the answer is actually "cinnamon bread" because "cinnamon" sounds like "sin a mon" (as in "sin a man"), a playful nod to the word "simony" (though that’s not the main focus here). The real fun is the misdirection: the letters hint at "idea," but the answer is a punny bakery product.