Big name in the ice cream aisle

BEN

Think of the first name behind a famous cherry-topped ice cream treat.

This clue plays on the idea of a "big name" in ice cream, hinting at a well-known brand. The answer is "BEN," short for Ben & Jerry’s, a famous ice cream company. The word "big" suggests prominence, and "name" points to the brand’s first name, making it a straightforward but clever reference.