Today, in Tijuana

HOY

This Spanish word for "now" is just three letters long and starts with H.

The clue "Today, in Tijuana" is asking for the Spanish word for "today," since Tijuana is a city in Mexico where Spanish is spoken. "Hoy" directly translates to "today" in English, making it the straightforward answer. There’s no hidden wordplay—just a simple language reference tying the word to its cultural context.