39 Down

NYT Daily • August 31, 2025

Company originally named Blue Ribbon Sports

Answer:

NIKE

Hint:

Not available

Explanation:

This clue refers to the sportswear giant Nike, which started in 1964 under the name Blue Ribbon Sports before rebranding in 1971. The name change came after the company’s co-founders, Phil Knight and Bill Bowerman, decided to adopt the now-iconic "Nike" moniker inspired by the Greek goddess of victory. It’s a straightforward history-based clue with no wordplay—just a direct reference to the company’s original name. If you know Nike’s backstory, the answer clicks right into place.

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