39 Down
NYT Daily • August 31, 2025
Company originally named Blue Ribbon Sports
Answer:
NIKE
Hint:
Not available
Explanation:
This clue refers to the sportswear giant Nike, which started in 1964 under the name Blue Ribbon Sports before rebranding in 1971. The name change came after the company’s co-founders, Phil Knight and Bill Bowerman, decided to adopt the now-iconic "Nike" moniker inspired by the Greek goddess of victory. It’s a straightforward history-based clue with no wordplay—just a direct reference to the company’s original name. If you know Nike’s backstory, the answer clicks right into place.