Product from Rit

DYE

This colorful substance is often used to change the hue of fabrics or hair and comes in a small bottle or packet. You might find it in a laundry room or craft supply aisle.

Rit" is a well-known brand of fabric dye, so the clue is hinting at the product they sell. The answer is simply "DYE," which is what Rit is famous for—it’s the stuff you use to change the color of clothes or fabrics. The clue plays on the brand name standing in for the product itself, like saying "Kleenex" when you mean "tissue." No tricky wordplay here, just a straightforward reference to a household name.