Promote

PLUG

Think of how a musician might share their new single on social media to get attention. It’s a short, informal way to push something.

Promote" here is a clever play on words where the answer isn’t about advancing someone’s career but about plugging—like plugging a product or idea to give it publicity. In slang, "plug" means to actively promote or advertise something, often in media or marketing. The clue skips the literal meaning of "promote" and leans into this informal usage, making it a neat example of how crosswords twist everyday language.