Financial support

BACKING

Think of the support a project might receive from investors or sponsors, often crucial for its success.

Financial support" is a straightforward clue where the answer is a synonym for assistance, especially in a monetary sense. "BACKING" fits perfectly because it means both literal support (like standing behind someone) and financial help, such as funding a project. There’s no hidden wordplay here—just a direct definition pointing to a common term used in business and everyday language.