Big word in advertising

Answer:

NEW

Hint:

Think of the single syllable that makes old products seem fresh or makes announcements feel exciting.

Explanation:

The clue plays on the word "big" to hint at importance rather than size. In advertising, "NEW" is a major selling point—it’s a small word with huge impact, often used to grab attention. The trick is recognizing that "big" refers to significance, not physical scale, making "NEW" the perfect fit.

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General solving tip

Match the clue's grammar: plural with plural, past with past. If the clue ends in 's' or uses a past-tense verb, mirror that form in the entry.

More tips → General Hints