$7 million for 30 seconds during the Super Bowl, say

AD RATE

Think of what broadcasters charge companies to air a brief promotional spot during a major televised event.

This clue refers to the sky-high cost of airing a 30-second commercial during the Super Bowl, which is famously one of the most expensive ad slots in television. "$7 million" hints at the price tag, while "for 30 seconds" points to the short duration of a typical TV ad. "AD RATE" is the term for the cost of advertising time, making it a straightforward definition with a real-world example. The "Super Bowl" reference ties it to a well-known event where ad rates are a hot topic.