2 Down

NYT Daily ? September 9, 2025

Cosmetics brand

Answer:

AVEDA

Hint:

This eco-conscious brand known for plant-based hair and skincare products was founded in 1978 by a hairdresser with a passion for Ayurveda.

Explanation:

The clue "Cosmetics brand" points to AVEDA, a well-known company specializing in plant-based haircare, skincare, and makeup products. Founded in 1978, AVEDA is recognized for its eco-friendly approach and natural ingredients, making it a familiar name in the beauty industry. The answer fits directly as a straightforward brand reference without any hidden wordplay or puns.

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General solving tip

Words like 'said,' 'reportedly,' or 'sounds like' point to homophones—an answer that sounds like another word or phrase. Read the clue aloud in your head.

More tips → General Hints