Spokeswoman in Progressive commercials

FLO

This cheerful character with a white headband often appears in ads promoting insurance, known for her bright smile and signature blue apron.

This clue refers to Flo, the cheerful, name-tagged spokeswoman who appears in Progressive Insurance commercials. She’s known for her bright red lipstick, upbeat personality, and signature white apron, making her a recognizable figure in ads for the company. The clue plays on her role as the "face" of Progressive, so her first name is the straightforward answer. If you’ve seen the commercials, Flo is hard to miss—she’s been the brand’s mascot for years.