20 Across

NYT Daily ? September 15, 2025

Popular online brokerage

Answer:

ETRADE

Hint:

This platform was one of the first to offer commission-free stock trades and features a talking baby in its old commercials.

Explanation:

"Popular online brokerage" points to ETRADE, a well-known digital platform for buying and selling stocks. The name is straightforward—it combines "e" (short for electronic) with "trade," highlighting its focus on online trading. If you’ve seen their ads with the talking baby or their user-friendly app, that’s a dead giveaway. It’s a direct clue with no wordplay, just a common brand in investing.

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General solving tip

Words like 'said,' 'reportedly,' or 'sounds like' point to homophones—an answer that sounds like another word or phrase. Read the clue aloud in your head.

More tips → General Hints