Hidden assets

HOLECARDS

Think of what a poker player keeps face-down to conceal their advantage before revealing their hand. These are often key to a winning strategy.

"Hidden assets" hints at something valuable kept out of sight, which in poker refers to the "hole cards"—the private cards dealt face-down to each player. The term plays on "hidden" (since hole cards stay concealed) and "assets" (as they determine a player’s potential to win). It’s a straightforward cryptic clue where the answer blends the literal idea of hidden items with poker terminology.