Detergent brand

ERA

This brand shares its name with a historical time period and is often found in laundry aisles with bright orange packaging.

The clue "Detergent brand" is a straightforward definition pointing to a well-known laundry product. "ERA" is a popular detergent sold in the U.S., so the answer fits directly without any hidden wordplay. If you’ve seen its bright orange bottles in stores or commercials, that’s the brand being referenced. No tricks—just a simple match between the clue and the product name.