Targeted (to)

GEARED

Think of how a machine's parts are adjusted to work toward a specific purpose or audience, like a campaign tailored for a niche group.

"Targeted (to)" hints at something being directed or aimed at a specific audience or purpose. The word "geared" fits because it means designed or adjusted for a particular use—like when you say a product is "geared toward" a certain group. The clue plays on the literal meaning of "geared" as in mechanical gears but uses it in the figurative sense of targeting.