Hyphenated brand of fruit-flavored drinks

HIC

This brand’s name sounds like a sudden breath intake and was popular in the 1960s for its powdered drink mixes in flavors like grape and orange.

This clue plays on the brand "Hi-C," a well-known line of fruit-flavored drinks. The hyphen in "fruit-flavored" hints at the hyphen in the answer, while "HIC" is a short, phonetic way to represent "Hi-C" in crossword shorthand. It’s a common crossword trick to abbreviate familiar brand names for space.