35 Across

NYT Daily ? September 29, 2025

Free souvenirs

Answer:

SWAG

Hint:

Think of the slang term for promotional freebies often handed out at events or in goodie bags. It’s also a word that can describe confidence or style.

Explanation:

"Free souvenirs" hints at "SWAG," a slang term for promotional freebies like branded merch or giveaways at events. The word "swag" originally meant loot or stolen goods but evolved to describe cool, often free items—think logoed T-shirts, tote bags, or stickers. The clue plays on the idea that these items are handed out for free, making them unofficial "souvenirs" from conferences, concerts, or trade shows. It’s a casual, modern twist on the traditional crossword answer.

More Clues from This Puzzle

39 Across

5 letters

"Feel me?"

48 Across

4 letters

Schedule opening

65 Across

4 letters

Encouraging start?

1 Down

4 letters

Bank-backing grp. since 1933

General solving tip

Match the clue's grammar: plural with plural, past with past. If the clue ends in 's' or uses a past-tense verb, mirror that form in the entry.

More tips → General Hints