69 Across

NYT Daily ? September 29, 2025

Vegan skin products brand

Answer:

AVEDA

Hint:

This brand, known for its plant-based hair and skincare, was founded in 1978 and often emphasizes Ayurvedic traditions. Look for a name that starts with "A" and sounds like "I knew da."

Explanation:

The clue points to "AVEDA," a well-known brand specializing in plant-based, cruelty-free skincare and haircare products. Since the brand is entirely vegan and focuses on natural ingredients, it fits the description perfectly. The name itself is derived from "Ayurveda," an ancient Indian healing tradition, but no wordplay is involved—it’s a straightforward reference to the company. If you’ve seen their products in salons or stores, the name should click right away.

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General solving tip

When a clue says 'informally,' 'slangily,' or 'casually,' think slang, clipped forms, or texting abbreviations. Try the short casual word you'd use in speech or a message.

More tips → General Hints