40 Across

NYT Daily ? October 3, 2025

Vans alternative

Answer:

PUMA

Hint:

This German brand shares its name with a big cat and is known for its iconic suede sneakers popular in hip-hop culture.

Explanation:

"Vans alternative" hints at another brand that competes with Vans in the sneaker and casual footwear market. The answer is PUMA, a well-known sportswear company that, like Vans, sells shoes popular in streetwear and skate culture. The clue plays on the idea of choosing between brands—if you're not wearing Vans, you might pick PUMA instead. It’s a straightforward comparison without any hidden wordplay.

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General solving tip

Markers like 'var.' or 'alt. sp.' mean a variant spelling. Consider alternate forms (GRAY/GREY, EON/AEON) that fit the grid.

More tips → General Hints