15 Across

NYT Daily ? November 30, 2025

Campaign manager?

Answer:

ADREP

Hint:

Think of the person who handles promotions for a brand, often seen in job titles with two capitalized letters at the end.

Explanation:

"Campaign manager?" is a playful clue where "campaign" hints at advertising, not politics. "AD" is short for advertisement, and "rep" is slang for representative—so an ad rep manages ad campaigns. The question mark signals it’s a pun, not a literal job title. Think of it as a marketing twist on the usual political role.

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General solving tip

A question mark usually flags wordplay or a non-literal reading. Expect a pun, a twist, or a definition that's one step removed from the surface meaning.

More tips → General Hints