1 Across

NYT Mini • August 14, 2025

Animals holding "Eat Mor Chikin" signs, in a classic ad campaign

Answer:

COWS

Hint:

4-letter answer

Explanation:

This clue refers to the famous Chick-fil-A ad campaign featuring cows that humorously encourage people to eat chicken instead of beef. The cows hold signs with the intentionally misspelled slogan "Eat Mor Chikin" to make the message more playful and memorable. The answer is "COWS" because they’re the animals starring in those ads, using their own self-deprecating humor to promote the fast-food chain.

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