Shop owner's stock

GOODS

What a merchant keeps on shelves to sell—not money, but the items themselves.

"Shop owner's stock" is a straightforward clue where "stock" refers to the items a shopkeeper sells. The answer "GOODS" fits because it’s a common term for merchandise or products available in a store. There’s no hidden wordplay here—it’s a direct definition, making it an easy fill for crossword solvers. Think of it as what you’d see on shelves or in inventory.