Make fun of mercilessly

ROAST

Think of a comedic tradition where someone is playfully (or brutally) teased in front of an audience, often as a tribute—like at a special dinner.

"Make fun of mercilessly" points to "ROAST" because the word has evolved beyond its literal meaning of cooking meat. In modern slang, especially in comedy and online culture, "roast" means to mock someone harshly, often in a playful or exaggerated way. The clue plays on this double meaning, using the idea of relentless teasing to hint at the answer. Think of comedy roasts where people joke at someone’s expense—same harsh but humorous vibe.