With 28-Down, longtime McDonald's chief

RAY

Think of the brotherly duo who turned a small burger stand into a global empire; this first name belongs to the more publicly recognized one.

This clue is split across two parts—here, "RAY" is the first half of the answer, with the rest in 28-Down. Together, they form "RAY KROC," the businessman who turned McDonald's into a global fast-food empire in the mid-20th century. The clue hints at his long tenure as the company’s chief executive, so you’ll need to pair this with the second part of the name later in the puzzle.